Custom printed bags are universal gifts. Everyone needs a backpack, tote bag, or gym bag at some point. Grocery, laptop, and tool bags all make excellent gift ideas for staff, customers, and potential clients, and all can be custom printed to reflect your brand.
Custom made bags with logos are made through a variety of printing processes. For tote and grocery bags, the most common method is screen printing, which uses high-quality inks to create crisp, vibrant images that can be seen from a distance. This vibrancy makes every trip to the store, park, or gym an opportunity to rack up brand impressions.
For backpacks, tool bags, and duffel bags, the size and shape make screen printing a less effective choice. Instead, we recommend custom embroidered logos for these types of bags. An embroidered logo will last the life of the bag and gives the bag an eye-catching quality.
Custom made bags with logos generate impressive brand impressions: custom printed bags generate 5,983 impressions throughout their life and are owned by 31% of U.S. consumers. Such large impression numbers provide excellent ROI on customized bags, making them one of the most popular marketing choices when choosing promotional items.
Bags are great gifts for everyone, but that doesn’t mean choosing the right one for your logo is easy. You need to consider who’s receiving the bag, their lifestyle, and their value to your company. Tote bags make great large-scale giveaway items to customers, while a long-standing employee in a construction company may appreciate a study Carhartt tool bag. For special employee rewards or thank-yous to valued clients, a high-end laptop bag or backpack may be more appropriate.